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Author Best, Joel.
Title Flavor of the month : why smart people fall for fads / Joel Best.
Publication Info. Berkeley : University of California Press, c2006.
book jacket
Location Call No. Status
 Atherton Nonfiction  306 B  CHECK SHELF
 Belmont Nonfiction  306 B  CHECK SHELF
 Daly City - Westlake Nonfiction  306.4 BES  CHECK SHELF
 Foster City Nonfiction  306 B  CHECK SHELF
 Menlo Park - Main Nonfiction  306 BES  CHECK SHELF
 Millbrae Nonfiction  306 B  CHECK SHELF
 Redwood City - Downtown New Nonfiction  306.4 BEST  CHECK SHELF
 San Carlos Nonfiction  306 B  CHECK SHELF
 San Mateo Main Nonfiction 2nd Fl  306 BEST  CHECK SHELF
 Skyline College Circulating Collection  HM826 .B47 2006  CHECK SHELF

Description xi, 201 p. : ill. ; 22 cm.
Bibliography Includes bibliographical references (p. 179-197) and index.
Contents The illusion of diffusion -- Why we embrace novelties : conditions that foster institutional fads -- The fad cycle : emerging -- The fad cycle : surging -- The fad cycle : purging -- Fad dynamics -- Becoming fad-proof.
Subject Social institutions.
Fads -- Social aspects.
Diffusion of innovations.
ISBN 0520246268 (cloth : alk. paper)
Standard No. 9780520246263
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